Effects of capitalism on human consciousness

The clip from “Glengerry Glen Ross” highlights a very important corporate employee dynamic created as a result of capitalistic principles. One can easily see how the clip incorporates Marxist views on the effects of capitalism on human nature. Marxism points out that it is labor which effects and forms human consciousness. When labor is forced upon the worker the result of this process is alienation.
Alec Baldwin’s character in this particular clip from “Glengerry Glen Ross” has come from downtown to “fix” the way sales are going in a small office. He is sent to convey company’s dissatisfaction with the current sales situation in that particular office. The message is delivered in the most inappropriate language, harshest tone, and cruelest manners. The value of the three workers is equaled to how much money through sales they bring to the office. If they can’t or don’t sell they equal zero. Even their values beyond their existence as workers are degradingly described as something equaling nothing. Baldwin’s character even defines himself, when asked of his name, by the watch he wears and the car he drives: that is the only criteria of self-definition according to him.
For the company these three workers are nothing if they don’t bring profit. That is the only leading principle of the established corporate employee relationships. These worker’s dynamics is lead and deeply defined as well as conditioned by the capitalistic principle: you are what you bring (in terms of financial profit), you are seen and treated only based on the value of your labor and profit for the company.
Conditioned and guided by these working principles, Baldwin’s character delivers a speech which unfolds in the most cold and desensitized manner: his behavior – a reflection of his consciousness – is a direct manifestation of the effect of nature of his work on him.
The construction of human relations is not a result of the inherently building capacities but an outcome of external influencers: profit is the only active lens through which this company sees its workers.